Museum of Contemporary
Art Chicago
Responsibilities included coordinating and scheduling social media posts across multiple platforms, alongside tracking and analyzing monthly analytics for performance evaluation.
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Social Media Management
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Email Marketing
• Social Media Management • Email Marketing
Coordinated, managed, and scheduled social media posts across Facebook, Instagram, and Twitter platforms.
Tracked weekly and monthly analytics for all social accounts
Organized and executed queued events on Facebook to effectively notify the community about upcoming exhibits.
Played a key role in the inception of the social media presence for the esteemed 4-star restaurant, Marisol, by launching and managing its Instagram and Twitter accounts.
Developed engaging Twitter content as part of the Chicago Museum Week Campaign.
Captured compelling photographs of renowned artist Lupe Fiasco during the Museum of Contemporary Art's 50th Anniversary celebration.
Crafted and distributed monthly newsletters via Mailchimp, covering merchandise updates, upcoming events, noteworthy announcements, and gallery exhibitions.
Internship Summary
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MCA Hearts Campaign
• MCA Hearts Campaign
Promoted Jamila Wood’s Performance for MCA Hearts
Leveraging a multi-channel approach, we strategically promoted engaging content across various platforms to generate excitement and drive attendance. Through targeted messaging and partnerships, we amplified the event's reach, ensuring that it garnered the attention it deserved within the community and beyond. By showcasing Jamila Woods' talent and the significance of the event, we successfully positioned MCA Hearts as a must-attend cultural experience, resulting in a memorable and impactful performance that resonated with audiences.
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Snapchat
• Snapchat
Snapchat Coverage at Vernnissage Expo
Musician Jenny Kendler captured via snapchat at International Exposition of Contemporary & Modern Art Vernissage Expo. The term “vernissage” dates back to 1809 when painters would traditionally varnish and add finishing touches to paintings a day before the exhibition in modern times it is a private showing of art prior to its official release.
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Mailchimp
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Email Marketing
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Audienc Segmentation
• Mailchimp • Email Marketing • Audienc Segmentation
Newsletters to 80k subscribers
The MCA News served as an essential communication tool, allowing us to stay connected with the audience and keep them informed about the latest updates, promotions, and events. Through engaging content and visually appealing designs, we aimed to capture the attention of subscribers and drive engagement. By segmenting the museum’s email list and personalizing the content based on recipients' preferences and behaviors, we ensured that our newsletters resonated with each individual.
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New York Times
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Marisol Chicago
• New York Times • Marisol Chicago
New York Times Feature
We frequently collaborated with media relations to enhance the press coverage of Marisol, strategically positioning the restaurant as a credible and noteworthy establishment within the public eye.